Advancing Strategy through Behavioral Psychology: Create Competitive Advantage in Relentlessly Changing Markets
Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology, and change.
The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results, managers and leaders must develop an understanding of human behaviour.
Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organisations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment. Grounded in practitioner experience and academic research, this book argues that to achieve set goals, organisations should spend less time planning and sending out instructions and more time on providing feedback on implementation and drawing out key points to be learned. By focusing on behaviour in this way, organisations can create a culture where innovation is encouraged, and employees want to contribute to the company's future. Ensure long-term success and seize competitive advantage with this essential guide to identifying the key behaviours which will create business results and what influences them.
“Too often, we try to control the hyperactive world of business with staid and passive strategies, enshrined in documents and presentation materials rather than in hearts and minds. Pontus Wadström’s excellent book on active, behaviourally engaged strategy is a welcome antidote to this passivity.”
Dr. Alf Rehn, Professor and Head of the Department of Technology and Innovation, University of Southern Denmark
“Describes, in a truly accessible way, how organisations can work to realise strategies in practice. This book is, in my opinion, one of the few management books that can really make a difference in your organisation.”
Peter Hjelmze, Deputy CEO, INTEC
“Presents a crucial link between strategy and behavioural science as well as sharp and concrete advice to everyone who wants to make strategies come alive in business.”
Elisabeth Wahlström, Business Development Manager,
Manpower Group Sweden
Get a copy here: Amazon | Adlibris | Apple Books | Bokus