Research indicates a stark reality: at best, only 40% of strategies succeed, while at worst, a mere 10% ever materialise. These systemic failures typically originate from four critical categories.
Method
Strategy that Moves:
Perspectives, Organisations,
and People
Open Strategising is a dynamic, question-based method designed to harness an organisation’s collective intelligence and drive coordinated action. It invites leaders into a shared practice built upon scientifically validated frameworks that evolve through lived experience and collaboration of our global community.
The Strategy Problem
The Majority of all Strategies Fail to Ever Get Realised
The Open Strategising Method is designed to directly address these strategy challenges
The art of strategy lies far beyond its initial formulation. A truly great strategy is a living practice—one that adapts to change, drives decisive action, and fosters continuous learning. It transcends the production of static reports to become something far more potent: a shared reality realised by the people within the organisation.
This approach moves beyond traditional, project-based planning, which too often yields rigid documents divorced from real-world insight. Unlike static plans that falter in the face of unpredictability, our methodology is designed to inspire momentum and remain agile within an ever-shifting environment.
Built on a recurring process
Open Strategising marks a fundamental shift from episodic strategy events to a continuous, rhythmic process. Rather than treating strategy as a finished product, Open Strategising is a living practice that evolves through real-time insights and collective experience. This approach turns strategy from a static, top-down directive into a habit of disciplined learning and ongoing adaptation.
How it works
From Strategy Development to Strategy Realisation
The OS Method integrates two core loops: Strategy Development and Strategy Realisation. These cycles create a continuous feedback loop, ensuring high-level direction is refined by ground-level reality while realisation remains aligned with strategy intent.
Strategy Development
The Strategy Development cycle evaluates external and internal landscapes to define clear pathways and strategy choices. Designed as a continuous process, it ensures the organisation’s objectives remain adaptive to shifting market dynamics and internal evolution.
Strategy Realisation
The Strategy Realisation cycle focuses effort through frequent, short-cycle iterations. It drives aligned strategy action, manages risks, and assesses performance to foster continuous learning. This allows teams to identify and execute activities for rapid, targeted improvement.
Open Strategising foundation
Based on Scientific Research and Proven Experience
The OS method integrates strategy, psychology, and performance management into a unified solution for strategy development and realisation. Applied across diverse industries, the framework continuously evolves through the collective insights of its global user community.
Successfully applied across a wide range of industries
Based on scientific rigour
Continuously evolving in collaboration with users
Users of the method span the entire organisational spectrum, from agile start-ups and family businesses to municipalities, NGOs, and publicly listed corporations. The framework is also utilised by private equity firms and government bodies to secure strategy clarity across complex portfolios.
This inherently scalable approach is proven across organisations of all sizes. Applications include industries like manufacturing, life sciences, and financial services, alongside real estate, engineering, and healthcare. The method remains equally effective in specialised domains such as logistics, education, and sports management.
15+
Years of method development
25+
Industries contributing
100+
Organisations involved
Research & Publications
Read About the Latest Management Research
Follow the Open Strategising movement. Leverage continuous research to optimise scarce resources, sharpen decision-making, and harness organisation-wide knowledge to realise your ambitions.
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