How Non-Executive Strategists in Multi-Business Firms Strategise
This paper expands theory on strategists by investigating how non-executive strategy professionals in multi-business firms strategise. In focus is the strategising of two groups of non-executive strategy professionals: a corporate strategy team and eleven business strategists employed in each of the incorporated units.
The purpose of this research paper was to expand the theory on strategists by investigating how non-executive strategy professionals in multi-business firms strategise.
In focus is the strategising of two groups of non-executive strategy professionals: a corporate strategy team and eleven business strategists employed in each of the incorporated units.
A case study design was employed to explore privileged access data to gain first-hand, in-depth qualities of strategists' work. The design was characterised by phenomenon-driven, immersed participatory insider research with retrospective reflection and theorising. Data includes strategies, interview data, calendars, meeting minutes, workshop material, and observational field notes.
The results show that non-executive strategy professionals in multi-business firms are either employed at the corporate centre or in the peripheral businesses. Based on this location and their individual experiences, they assume an exclusive content or an inclusive process strategising orientation. In practice, the groups strategise tightly together.
Find the article in Journal of Strategy and Management